Explainer Videos
Break down complex products, services or processes clearly.
MARKETING SERVICES
Video marketing that gets your message across faster.
Video can explain ideas, show expertise, support campaigns and bring more personality to B2B marketing when it is planned around the right message and audience.
MESSAGE FIRST
The best videos start with a clear purpose.
BBI helps clients turn ideas into well-structured video content for websites, social media, campaigns and thought leadership.
We focus on the audience, the message and the action you want viewers to take before moving into production.
WHAT WE PRODUCE
Video content for different stages of the buyer journey.
Promotional Videos
Support campaigns, launches and service promotion.
Thought Leadership
Help senior people share knowledge, opinions and expertise.
Case Study Videos
Use project stories to build trust and credibility.
Social Videos
Short-form video designed for LinkedIn and other channels.
Website Video
Add context, clarity and personality to key pages.
WHY VIDEO MATTERS
Video can make complex messages easier to absorb.
Clearer Explanation
Show and explain ideas in a concise, engaging format.
Stronger Engagement
Give audiences a reason to spend longer with your content.
More Personality
Help prospects see the people, expertise and approach behind the business.
Campaign Support
Use video across email, social, PPC and website activity.
OUR APPROACH
A practical process for better marketing.
01 Understand
We learn about your business, audience, objectives and current activity.
02 Plan
We define the messages, channels and priorities that best support the objective.
03 Create
We produce and implement the work with a focus on quality and relevance.
04 Improve
We review performance and use the insight to improve future activity.
VIDEO CAPABILITY
Planning, production and promotion.
Video Strategy
Plan video around audience needs, campaign objectives and where it will be used.
Learn moreScripting
Turn the message into a clear script that is easy to follow and produce.
Learn moreStoryboarding
Map the flow of the video so visuals, voiceover and message work together.
Learn moreFilming
Capture the footage needed to explain products, services, people or processes clearly.
Learn moreEditing
Shape the final video so it is concise, polished and ready for the intended channel.
Learn moreSocial Video
Create short-form video content suited to LinkedIn and wider social media use.
Learn moreWebsite Video
Use video on key pages to explain value, build trust and support enquiry generation.
Learn moreCampaign Assets
Create the copy, visuals and supporting content needed to deliver consistent campaigns.
Learn morePerformance Review
Review how video performs so future content becomes more focused and useful.
Learn moreHave a message that would work better on video?
BBI can help you shape, produce and promote video content that supports your wider marketing activity.
Talk To BBI