Adapting to Social Media Platform Changes
Platform changes are part of social media. Businesses need a flexible strategy rather than relying on one fixed approach.
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Websites & Platforms
A good website or platform should support the way a business works. These articles cover web design, development, ecommerce, user experience, platforms and the technical choices that influence performance and growth.
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Web design, development, ecommerce, platforms and digital systems. This page currently brings together 31 relevant insight articles from the BBI knowledge centre.
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BBIPractical, specialist B2B advice
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Websites & Platforms articles.
B2B buyers are changing: what it means for your website and marketing
B2B buyers now do more research before they speak to a supplier. That means your website, content and digital presence need to answer questions, build confidence and support buyers before they are ready to get in touch.
Read articleChoosing the right website platform for a specialist B2B business
The best website platform is not always the most popular one. It is the one that fits your content, workflows, integrations, budget and long-term plans.
Read articleConsent management and GDPR for business websites
Consent management is not just a legal box-ticking exercise. It affects analytics, advertising, user trust and the way your website handles personal data and tracking technologies.
Read articleCustomer journey mapping for B2B websites
A good B2B website should support visitors at different stages of the buying journey, from early research to supplier selection.
Read articleDigital self-serve channels for B2B: what buyers now expect
B2B buyers still value relationships, but they also expect to find information, compare options and complete simple tasks without waiting for a conversation. Digital self-serve channels can support that expectation without replacing human service.
Read articleEcommerce security best practice for business websites
Ecommerce websites need careful support because they handle customer data, payment journeys, stock information and business-critical orders. Security should be treated as an ongoing responsibility, not a one-off launch task.
Read articleFixing website and UX issues that stop visitors becoming enquiries
Small website and UX problems can quietly reduce enquiries, especially when visitors cannot find answers, trust signals or clear next steps.
Read articleHow to build a social media marketing plan
A good social media marketing plan gives structure to your activity, helping you choose the right platforms, create useful content and measure what matters.
Read articleHow to optimise a B2B website
Website optimisation is not one task. It combines clearer messaging, stronger content, technical performance, better journeys and ongoing measurement.
Read articleHow to regain website visibility after rankings drop
A fall in visibility can have many causes. The best response is a calm review of technical health, content quality, search intent and recent website changes.
Read articleHow UX and UI design improve website conversions
Good design is not just about how a website looks. UX and UI help visitors understand, trust and act more easily.
Read articleImprove Audience Engagement With a Better Website
A good website does more than look presentable. It helps visitors find what they need, understand your value and take action.
Read articleIs WooCommerce suitable for larger businesses?
WooCommerce can be a strong ecommerce option for larger businesses, but only when the site is planned, hosted, maintained and extended properly.
Read articleMagento security for business websites
Magento is a powerful ecommerce platform, but it needs proper maintenance, updates and security awareness to stay reliable.
Read articlePractical WordPress SEO Improvements
WordPress can be a strong platform for SEO, but performance depends on content, structure, technical setup and ongoing maintenance.
Read articleSigns your website is holding back growth
An outdated website can quietly damage credibility, reduce enquiries and make marketing harder than it needs to be.
Read articleSmall business marketing that builds momentum
Small business marketing works best when it is focused, consistent and realistic. You do not need to do everything, but you do need to keep doing the right things.
Read articleTechnical SEO for DNN websites
DNN websites can perform well in search, but they need proper technical setup, clean structure, good content and ongoing maintenance.
Read articleThe benefits of CMS training for business website teams
A content management system should make website updates easier, but teams still need to understand how to use it properly. CMS training helps businesses keep their websites current without creating avoidable layout, content or accessibility problems.
Read articleThe Hidden Cost of an Outdated Website
An outdated website can quietly damage trust, search visibility, conversion and internal efficiency. The real cost is often the opportunity you never see.
Read articleWhat Google page experience means for B2B websites
Page experience is not a magic ranking factor, but it does matter. Fast, stable and usable pages support both search performance and user confidence.
Read articleWhat Makes a Great Engineering Website?
A great engineering website makes technical capability easy to understand. It should show what the business does, where it adds value and why buyers can trust it.
Read articleWhat to do if your website keeps going down
Repeated website downtime usually has an underlying cause. The answer is not just to restart the site, but to understand what is failing and why.
Read articleWhen AI helps web development and when it hurts
AI can speed up development tasks, but it can also introduce risk when code is accepted without understanding, testing or proper review.
Read articleWhen Should You Rebuild Your Website?
A website rebuild should not be driven by taste alone. The strongest reasons are usually commercial, technical and strategic: the site no longer explains the business clearly, supports visibility or converts the right visitors.
Read articleWhy mobile-first thinking still matters for B2B websites
Even when many B2B enquiries happen on desktop, mobile experience still affects search visibility, user trust and early-stage research.
Read articleWhy reliable website hosting matters
Hosting affects speed, security, uptime and the day-to-day reliability of your website. For a business website, cheap hosting can become expensive when it causes problems.
Read articleWhy website page speed matters
Page speed affects search visibility, user experience and conversion. A slow website can lose trust before visitors even read the content.
Read articleWordPress Maintenance: Cost, Risk and Best Practice
WordPress maintenance is not just a technical chore. It protects security, performance, content editing and business continuity, especially when a website is an important part of lead generation.
Read articleWordPress security for business websites
WordPress security is less about one magic tool and more about consistent updates, sensible access control, reliable hosting and ongoing maintenance.
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