Website design
A more polished, professional website designed to reflect the quality and credibility of the Hitomi brand.
Growth Story: Hitomi
Helping a specialist technology company look ready for growth.
How BBI designed and built a professional website for Hitomi, giving the broadcast technology company a stronger online presence during an important period of rapid growth.
Established in 1998
Marketing and technical delivery
Built for complex B2B sales
2017
Website Launch
BBI designed and built a new website to support Hitomi’s growing profile.
3
Years
The website supported Hitomi through an important period of rapid growth.
2014
Company Founded
Hitomi had already developed specialist products for the broadcast industry.
2020
Next Growth Phase
Hitomi moved on to a specialist broadcast marketing partner as the business matured.
The challenge
Hitomi needed a website that matched the quality of its products.
Hitomi came to BBI at the start of 2017. The company had been founded in 2014 and had already developed highly specialist products for the broadcast industry. Its flagship MatchBox technology helps broadcast and professional AV teams measure latency, lip synchronisation and audio coherence across software workflows and hardware infrastructure.
At that stage, the company’s online presence did not yet reflect the quality of its products or the ambition of the business. The founders had created a makeshift website in 2016 to tide them over, but as Hitomi started to gain traction in the outside broadcast market, it needed a more credible, professional and trustworthy website.
The solution
A smarter online presence for a growing broadcast technology company.
BBI designed and built a new website that gave Hitomi a much more respectable and professional digital presence. The aim was not to overcomplicate the site, but to create a clear, confident and credible platform that helped people understand the company, its products and its technical expertise.
Giving credibility to a growing name
Hitomi was already building awareness by attending industry events and speaking to people across the outside broadcast sector. The new website meant that when those people looked up the company online, they found a smart, reliable and professional presence that supported the reputation Hitomi was building in person.
Clear product communication
Content and structure that helped explain Hitomi’s specialist broadcast technology in a more accessible way.
Brand credibility
A stronger digital presence that supported the company’s growing reputation within the broadcast industry.
Growth support
A website that served the company through three years of rapid development and increasing market recognition.
The relationship
Supporting Hitomi from early-stage ambition to wider recognition.
When BBI first met Hitomi, the company was operating from a tiny office above a shop. Meetings took place in one crowded room, perched on stools with laptops balanced on knees and very little elbow room. It was a small, ambitious business with strong products and a clear opportunity.
The website we built supported Hitomi during the period that followed, as the company’s visibility increased and the business grew. After the website launch, Hitomi moved into much larger offices and continued to build its name in the broadcast technology sector.
The outcome
A professional website that supported a rapid growth phase.
Hitomi’s success was powered by its own well-designed, well-made products and the expertise of its team. BBI’s role was to give the company a website that supported that success, helping its online presence reflect the quality of the business at an important stage in its development.
By 2020, Hitomi had reached a natural next stage. The company moved on to work with a specialist marketing company focused on the media and broadcast industry, better suited to supporting its next phase of growth. For BBI, the project remains a strong example of how the right website can help a specialist business look credible, trustworthy and ready for bigger opportunities.
Visit the Hitomi website
3 years
supporting Hitomi’s online presence during a rapid growth phase
What this story proves.
The Hitomi story shows why a strong website matters when a specialist business is ready to be taken seriously.
01
We support credibility
BBI helps growing businesses create websites that reflect the quality of their products, services and expertise.
02
We explain specialist value
Technical products and services need clear communication, especially when buyers need confidence before making contact.
03
We support growth stages
A website does not have to claim all the credit to play an important role in a company’s growth journey.
Does your website reflect the quality of your business?
BBI helps specialist B2B companies create websites that build confidence, explain technical value clearly and support the next stage of growth.
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