SEO, AEO and GEO: what is the difference?
How traditional search, answer engines and generative search fit together in modern visibility strategies.
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Insights, ideas and practical advice.
Marketing, technology and AI are changing quickly. Our Insights section shares practical advice, sector observations and lessons learned from helping specialist B2B businesses communicate their value, build visibility and support long-term growth.
FEATURED INSIGHT
SEO, AEO and GEO: what is the difference?
Search is no longer just about ranking blue links. AI overviews, answer engines and generative search experiences are changing how people find information. This guide explains what has changed and what specialist B2B businesses should do next.
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SEO
Traditional search visibility
AEO
Answer-led search results
GEO
Generative search visibility
Traditional search, answer engines and AI-generated results now need to be considered together.
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01
Marketing Strategy
Growth, positioning, PR and B2B marketing.
02Search Marketing
SEO, AEO, GEO, PPC and search visibility.
03Websites & Platforms
Web design, development, ecommerce and digital systems.
04AI & Automation
Practical AI, business automation and productivity.
05Sector Insights
Engineering, manufacturing, logistics and specialist markets.
06Website Services
Hosting, maintenance, support and security.
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WHAT WE TALK ABOUT
Marketing, technology and AI - connected properly.
Marketing
Helping specialist businesses communicate value, improve visibility and generate better enquiries.
Technology
Building websites, portals, platforms and reporting systems that support growth.
AI
Using AI and automation where they genuinely improve efficiency, insight and decision making.
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