E-newsletters
Regular updates that keep audiences informed and engaged.
MARKETING SERVICES
Email marketing that keeps your audience engaged.
Email remains one of the most useful ways to maintain contact with customers, prospects and niche B2B audiences when campaigns are well targeted, well written and properly measured.
TARGETED COMMUNICATION
Email works when the message and audience are right.
BBI creates email campaigns that support lead nurturing, customer communication, offers, event promotion and ongoing visibility.
The aim is not simply to send more emails. It is to send useful, relevant messages to the right people at the right time.
WHAT WE DELIVER
Email activity that fits the wider marketing plan.
Campaign Emails
Focused messages for offers, launches, events or service promotion.
Lead Nurturing
Sequences designed to support longer buying journeys.
Landing Pages
Relevant supporting pages that turn interest into action.
Segmentation
Audience groups based on interest, relationship or campaign objective.
Reporting
Clear performance review covering opens, clicks and engagement.
WHY EMAIL MATTERS
Email provides direct, measurable communication.
Maintain Visibility
Stay in front of customers and prospects over time.
Support Campaigns
Drive traffic to landing pages, offers, articles and events.
Target Niches
Reach specific sectors, customer groups or database segments.
Measure Response
Understand what content, subject lines and offers perform best.
OUR APPROACH
A practical process for better marketing.
01 Understand
We learn about your business, audience, objectives and current activity.
02 Plan
We define the messages, channels and priorities that best support the objective.
03 Create
We produce and implement the work with a focus on quality and relevance.
04 Improve
We review performance and use the insight to improve future activity.
EMAIL CAPABILITY
From planning to performance review.
Campaign Planning
Plan campaign themes, channels and messages around audience needs and commercial objectives.
Learn moreCopywriting
Turn complex expertise into clear, persuasive copy for websites, campaigns and sales support.
Learn moreEmail Design
Design emails that are clear, readable and aligned with the campaign objective.
Learn moreLanding Pages
Create focused pages that support conversions, campaign quality and a clearer user journey.
Learn moreAudience Segmentation
Group contacts sensibly so email content is more relevant and better timed.
Learn moreA/B Testing
Compare page or campaign variations to understand what performs more effectively.
Learn moreMailchimp Support
Set up, improve and manage email campaigns using Mailchimp where it fits the brief.
Learn moreReporting
Measure performance clearly and turn campaign data into practical next steps.
Learn moreOngoing Programmes
Keep email marketing consistent with planned activity, review and improvement.
Learn moreNeed email campaigns your audience actually wants to read?
BBI can help you plan, create, send and improve email marketing activity that supports your wider business goals.
Talk To BBI