Website support
BBI built Relay’s original website and later redesigned it to reflect the growth and development of the business.
Growth Story: Relay Technical Transport
Becoming an extension of the marketing team.
How a relationship that began with a website in 2007 developed into a long-term marketing partnership, supporting Relay Technical Transport's continued growth through digital marketing, design and strategic advice.
Established in 1998
Marketing and technical delivery
Built for complex B2B sales
19
Years
A long-term marketing partnership supporting Relay since 2007.
1
Marketing Partner
Website, SEO, LinkedIn, Google profile management, design and ongoing marketing support.
2007
First Website
BBI built Relay’s first website and later delivered a full redesign.
50
Year Milestone
Supporting design and promotion around Relay’s 50th anniversary fleet livery.
The challenge
Relay needed a marketing partner that understood a specialist transport business.
Relay Technical Transport operates in a specialist sector where trust, reliability and technical understanding matter. The company needed more than occasional marketing support. It needed a partner that could understand the business, communicate its services clearly and support its marketing activity on an ongoing basis.
Since first working with Relay in 2007, BBI has become part of the wider team. We liaise regularly with the company’s Marketing Director, support day-to-day marketing requirements and respond when new opportunities or one-off projects arise.
The solution
Ongoing marketing support from a team that knows the business.
BBI built the first iteration of Relay’s website in 2007 and later delivered a redesign as the company continued to develop. Since then, we have supported Relay across a wide range of marketing activity, helping the business maintain visibility and communicate the value of its specialist technical transport services.
A trusted extension of the marketing team
Relay sees BBI as its marketing department. The working relationship is built on regular communication, a strong understanding of the business and the ability to support both planned campaigns and new requirements as they arise.
SEO activity
Ongoing search activity helps Relay strengthen its visibility for relevant specialist transport and logistics services.
LinkedIn marketing
Regular LinkedIn content keeps Relay active in front of clients, prospects and industry contacts.
Google profile management
BBI helps manage Relay’s presence on Google, supporting local visibility and brand consistency.
One-off projects
Ready to support important brand moments.
Alongside regular marketing support, Relay also comes to BBI for specific projects and new requirements. A recent example was the company’s 50th anniversary, when Relay decided to introduce new livery across its fleet of trucks.
As a transport company, Relay’s vehicles are among its most visible brand assets. BBI supported elements of the design work and helped promote the updated livery through LinkedIn and wider marketing activity, turning an operational update into a valuable brand communication opportunity.
The outcome
A trusted marketing partnership behind continued growth.
Relay has grown considerably since BBI first started working with the business in 2007. The relationship has developed into a long-term partnership, with BBI supporting regular marketing activity and responding whenever the company needs additional creative, digital or promotional input.
At the time of writing, in 2026, Relay is preparing to move into larger, newer premises as it begins the next stage of its growth journey. BBI will continue to play an important role as the company’s marketing partner, helping Relay communicate its strengths and support future growth.
2007
the year BBI first started working with Relay Technical Transport
What this story proves.
The Relay story demonstrates the value of a marketing partner that becomes part of the team.
01
We build long-term partnerships
BBI works closely with clients over many years, developing a deep understanding of their business, market and priorities.
02
We support ongoing activity
From SEO and LinkedIn to websites and Google profiles, BBI helps clients maintain visibility and momentum.
03
We respond when needed
When new requirements or important brand moments arise, BBI is ready to provide practical, creative and marketing support.
Looking for a marketing partner rather than just an agency?
BBI works alongside specialist B2B companies for the long term, providing the strategic thinking, creative support and technical expertise needed to help ambitious businesses continue growing.
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