Website Traffic
Understand users, sessions, channels, engagement and key landing pages.
MARKETING SERVICES
Analytics and reporting that explain what is really happening.
BBI helps clients turn website and marketing data into clear, useful insight through tailored Looker Studio reports, regular analysis and practical recommendations.
INSIGHT, NOT JUST NUMBERS
Data only helps when someone explains what it means.
Most businesses have access to plenty of statistics, but not always the time or experience to interpret them properly.
BBI reviews website, search, campaign and engagement data to identify what is improving, what needs attention and where the next opportunities may be.
WHAT WE REPORT ON
Clear reporting tailored to each client.
Organic Search
Review Search Console data, rankings, impressions, clicks and query trends.
PPC Campaigns
Monitor spend, search terms, conversions, click-through rates and campaign performance.
Email Marketing
Review opens, clicks, engagement and audience response.
Content Performance
Assess which pages, articles and assets are attracting attention.
Lead Activity
Connect performance with enquiries, forms, calls and commercially useful actions.
WHY REPORTING MATTERS
Better insight leads to better marketing decisions.
See What Works
Identify the channels, pages and campaigns that are genuinely supporting performance.
Spot Problems Early
Find drops, technical issues, weak engagement or poor campaign fit.
Plan Better Activity
Use evidence to decide what to improve, create or stop doing.
Explain Performance
Turn complex data into clear summaries for directors, teams and stakeholders.
OUR APPROACH
Reporting should be tailored, interpreted and actionable.
01 Connect
We bring together the data sources relevant to the client and campaign.
02 Build
We create Looker Studio reports tailored to the metrics that matter.
03 Review
We analyse the data and explain the story behind the figures.
04 Recommend
We suggest practical next steps based on what the data shows.
REPORTING CAPABILITY
Useful reporting across channels.
Looker Studio Reports
Create dashboards that make campaign and website performance easier to monitor.
Learn moreGoogle Analytics 4
Use GA4 to understand traffic, engagement, conversions and user behaviour.
Learn moreSearch Console
Review search queries, pages, impressions, clicks and technical visibility signals.
Learn moreRanking Reviews
Monitor priority search positions and assess changes in context.
Learn morePPC Reporting
Understand paid search performance, spend, enquiries and optimisation opportunities.
Learn moreEmail Reporting
Assess email opens, clicks, engagement and the actions campaigns generate.
Learn moreTraffic Analysis
See where visitors come from, what they view and how they move through the site.
Learn moreInsight Summaries
Turn performance data into concise summaries that support better decisions.
Learn moreAction Recommendations
Identify practical next steps from data rather than reporting numbers in isolation.
Learn more
BESPOKE REPORTS
Every client needs a different view of performance.
A report for a PPC campaign should not look the same as a report for an SEO programme, email campaign or website redesign.
BBI creates reports around the activity being delivered and then adds human analysis, so clients understand not just what happened, but what it means.
Need reports that actually help you make decisions?
BBI can help you turn analytics, search and campaign data into useful insight and practical next steps.
Talk To BBI