Website design and hosting
BBI designed, built, hosted and supported Schwank UK’s original website from 2001.
Growth Story: Schwank UK
Supporting a specialist heating brand for 24 years.
How BBI’s relationship with Schwank UK developed from its first website into a long-term marketing partnership covering SEO, social media, thought leadership, email marketing and ecommerce.
Established in 1998
Marketing and technical delivery
Built for complex B2B sales
24
Years
A long-term marketing relationship with Schwank UK from 2001 to 2025.
2001
First Website
BBI designed, built, hosted and supported Schwank UK’s first website.
2015
Thought Leadership
Creation of the ERP Compliance website to support industry education and awareness.
2019
Ecommerce Launch
BBI took Schwank UK’s spare parts ordering process online.
The challenge
Schwank UK needed local marketing support as it built its presence.
Schwank is an international heating and cooling company with its parent company in Germany and operations in different countries. BBI worked specifically with Schwank UK, supporting the local team as it developed its presence in the UK market.
When Schwank UK became a BBI client in 2001, the business needed its first website. The company supplied heating and cooling systems for large buildings such as warehouses, aircraft hangars and sports venues, but its UK online presence was still at an early stage.
The solution
A long-term marketing partnership supporting changing business needs.
BBI designed and built Schwank UK’s first website, then provided hosting and support for the following six years. When the German head office later centralised the international websites, Schwank UK’s local site became part of a wider group-controlled web presence.
Although the website moved into the group structure, BBI’s relationship with Schwank UK continued. We had originally registered and managed the company’s domain names, which meant there remained a practical reason to stay in contact. Over time, that continuing relationship and rapport with the UK team led to further marketing work.
Bringing UK relevance to SEO and content
In 2013, the German head office had started SEO activity for the UK website. However, Schwank UK’s Managing Director felt the work lacked local relevance and was not delivering strongly enough for the UK market. BBI was asked to take over the SEO, bringing a more focused understanding of the UK audience, search landscape and commercial priorities.
SEO
From 2013, BBI supported Schwank UK with more locally relevant SEO activity.
Social media marketing
Our involvement expanded into social media as Schwank UK became more visible in its sector.
Email marketing
BBI also supported Schwank UK with email marketing and other campaign activity over the relationship.
Wider projects
Using digital marketing to support authority and practical business needs.
As Schwank UK became better established, the company developed a strong reputation as a trusted source of information within the heating and cooling sector. In 2015, following changes around ErP - Energy-related Products - regulations, BBI created a Schwank-branded website called ERP Compliance.
The purpose of the site was to position Schwank as a helpful, knowledgeable industry voice. It gave people in the heating and cooling sector a resource they could use to understand the changing rules, while also strengthening Schwank UK’s authority and visibility.
In 2019, BBI also helped take Schwank UK’s spare parts business online. Until then, customers ordered parts by phone or email, with stock held in London and either shipped out or collected in person. BBI built an ecommerce website that allowed customers to order spares online, making the process easier and more efficient.
The outcome
A 24-year relationship supporting Schwank UK’s growth and reputation.
BBI’s relationship with Schwank UK lasted from 2001 to 2025. During that time, the work developed from website design and hosting into SEO, social media, email marketing, thought leadership content and ecommerce development.
The relationship came to a natural end following a change in UK leadership. A new Managing Director joined the business and, as often happens, chose to make changes to the company’s marketing arrangements.
For BBI, the Schwank UK story remains a strong example of long-term marketing support. We helped a business that was still relatively fledgling in the UK build its digital presence, strengthen its authority and become a recognised name in its sector.
24 years
supporting Schwank UK through website, SEO, content, social media and ecommerce projects
What this story proves.
The Schwank UK story shows how long-term marketing support can evolve as a business grows.
01
We support businesses over time
BBI builds relationships that can last for years, adapting our support as client needs change.
02
We understand local markets
International businesses often need UK-focused marketing that reflects local search behaviour, language and priorities.
03
We deliver varied solutions
From websites and SEO to thought leadership platforms and ecommerce, BBI supports both marketing and practical business requirements.
Do you need a marketing partner that can grow with you?
BBI helps specialist B2B companies with the websites, content, campaigns and digital tools they need as their requirements evolve.
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