Website security protects more than the website itself. It supports trust, continuity, data protection and marketing performance.
Keep software maintained
Outdated platforms, plugins and themes are common sources of website risk.
Use reliable hosting and backups
Good hosting, monitoring and backup processes reduce the impact of problems when they occur.
Protect users and data
Forms, logins, customer areas and ecommerce functionality need particular care.
Make security part of routine support
Security is not a one-off task. It should be built into ongoing website maintenance.
BBI perspective
Good marketing is rarely about one isolated tactic. It works best when content, search, paid activity, website structure and follow-up all support the same commercial objective.